First, try reading through the forums/wiki, because glue has been discussed numerous times in the threads throughout the years. Most of your questions can be answered with a simple search, but I guess I can answer them for you here.
I'd say about 10% (or less) of a good structure's weight is glue (any builders care to verify this?). In order to use such little glue, an applicator can be used. This can be nothing more than a toothpick or a scrap piece of wood and you can easily build your own. One applicator that appealed to me was a bent paperclip attached to a stick of wood for gripping. The ends of the paper clip could be bent to control the amount of glue that it picked up. (I would provide a link, but I can't find the website...)
The
BSI CA brand seems to be a good choice, but I have not experimented with other brands before. One competitor used this type of glue and gave some advice about gluing and this glue in her
Wiki page.